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Abstract
Brazilian jeitinho is a social influence strategy that is widely regarded as a component of Brazilian
culture. This study aims to systematize the way Brazilians conceptualize jeitinho, seeking to identify
behaviors that are seen as exemplars. In study one, 17 participants were interviewed and content
analyses pointed to seven themes: sympathy, harm to others, malandragem, disregard for social rules,
innovative processes, power relation, and compensation. In study two, 28 participants were interviewed
and the results corroborated study one themes. About 35 typical situations of jeitinho were described.
In conclusion, Jeitinho is an innovative problem-solving strategy in which the individual uses social
influence combined with cunning tricks to achieve goals, despite the fact that it breaks formal rules.
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